Pink riding helmets have evolved from a bold fashion statement to a celebrated symbol of empowerment, style, and visibility in the powersports world. While the color pink was once sidelined as niche or overly feminine, it has since been redefined by riders who prioritize both individuality and safety. And thanks to social media, it’s easier than ever to see how pink helmets are influencing riding culture across the globe.
From fashion-forward celebrities to daring influencers, here are five public figures who are unapologetically embracing the pink helmet trend—and inspiring others to do the same.
1. Miley Cyrus
Known for her fearless style and love of adrenaline-fueled adventures, Miley Cyrus has been spotted several times riding off-road vehicles with her signature flair. In one viral Instagram story, she was seen wearing a bright pink helmet while riding an ATV through the desert. It’s no surprise that the pop icon, who’s made a career out of breaking norms, would choose gear that stands out. Her pink helmet added a punch of color to her otherwise rugged ensemble, proving that style and toughness can coexist on the trail.
2. Vanessa Hudgens
Actress and style influencer Vanessa Hudgens has shown her adventurous side on various vacations and desert getaways, often sharing snaps of her riding dirt bikes and off-road buggies. In one post that racked up hundreds of thousands of likes, Vanessa donned a sleek pink riding helmet paired with a sporty jumpsuit. The coordinated look not only highlighted her fashion sense but also emphasized the growing appeal of personalized riding gear. Her look helped amplify the message that protective gear can be just as fashionable as streetwear.
3. Jessie Graff
Professional stuntwoman and American Ninja Warrior finalist Jessie Graff isn’t just known for her superhuman strength—she’s also recognized for her bold gear choices. Jessie has been photographed wearing a range of vibrant safety gear, including eye-catching pink helmets for her ATV and motocross stunts. Her embrace of functional yet stylish equipment has earned her a loyal following of fitness enthusiasts and adventure seekers who admire her unapologetic flair. Jessie’s pink helmet serves both a safety and branding purpose, helping her stand out in high-speed footage while promoting strong female representation in action sports.
4. Brittney Palmer
Known primarily as a UFC Octagon Girl and visual artist, Brittney Palmer is also a powersports enthusiast. When she’s not working the ring or painting in her studio, she’s hitting the trails in full riding gear. On multiple occasions, she’s been seen with a pink riding helmet that adds a splash of color to her desert adventures. As someone who embodies both glamour and grit, Brittney’s pink helmet is an extension of her personal brand—fierce, fashionable, and always camera-ready. Her posts often promote adventure as part of a balanced lifestyle, making her a major influence among women riders.
5. @OffRoadBarbie (Instagram Influencer)
With a handle like @OffRoadBarbie, you know this influencer is serious about her aesthetic. With thousands of followers and a feed full of mud, wheels, and adrenaline, she’s a standout in the off-road riding community. Her signature pink riding helmet is a staple in nearly all her content, often paired with coordinated gloves, goggles, and gear. She’s not just about looks either—she showcases her skills handling tough terrain and high-speed turns, proving that femininity and fierce riding go hand-in-hand. Fans love her mix of empowerment and entertainment, and she’s helped boost the popularity of boldly colored gear like pink atv helmets among younger audiences.
Why Their Influence Matters
These celebrities and influencers are doing more than just riding in style. By proudly wearing pink helmets, they’re helping to shift the narrative around what riding gear “should” look like. For years, the default aesthetic in motorsports was dark, neutral, and utilitarian. But these trendsetters are proving that gear can be both high-performance and high-style.
Their public personas and large followings mean they influence not only how riding gear is perceived but also what new riders seek out when shopping for helmets. With each post and appearance, they’re normalizing color, personalization, and visibility in powersports—opening doors for more self-expression in an industry that thrives on individuality.
The rise of pink riding helmets isn’t just about following a trend—it’s about redefining what it means to be a rider. With a little help from celebrities and influencers, pink gear has become a symbol of boldness, safety, and self-expression. Whether you’re navigating rocky trails or revving down the road, a pink helmet isn’t just a fashion choice—it’s a statement.
As more riders embrace the color, we can expect to see pink helmets continue to dominate gear collections, Instagram feeds, and off-road adventures everywhere.
